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Marketing /  • Nov 2014
Notes from MACU
The Marketing Association for Credit Unions' annual conference bring fresh insights to the masses

Credit union marketing professionals know that a step back from the daily grind can provide a whole new perspective.

Business /  • Nov 2014
Go team co-op!
Pride of ownership adds a whole new dimension to sports fan fever

Fan-owned teams such as the Saskatchewan Roughriders enjoy benefits that go way beyond the field of play.

Community Development /  • Sep 2014
Playing fair with global commodities
How Canadian co-ops have aligned to protect small producers worldwide

The birth of Canadian cooperatives a century ago bears a striking resemblance to today’s fair trade movement in developing countries.

Human Resources /  • Sep 2014
Leveraging the people factor
Nature and nurture go far to ensure you have the best staff possible

What distinguishes credit unions from banks? It comes down to the CU system’s emphasis on members, service and a commitment to community.

Business / Community Development /  • Sep 2014
Working together for the common good
Aboriginal communities are embracing cooperatives in novel and creative ways

The cooperative approach to business is influenced by culture, a tradition of working together, isolation and the need to address social concerns.

Technology /  • Sep 2014
Dawn of the digital wallet
Credit unions assess another disruptive innovation

Will new payment technologies revolutionize the way people discover, research, choose, purchase and repurchase products?

Finance / Technology /  • Jul 2014
Fishing for cash
How one credit union is crowdfunding to build community

How would you like to raise millions in just a five-week period for a project you’ve dreamt about?

Marketing /  • Jul 2014
Loyalty in their wallets
Canadians love collecting rewards. Some innovative CUs are getting with the program

Which – if any – loyalty programs reflect the cooperative movement’s values?

Human Resources / Marketing /  • Jul 2014
The key to great creative
Get big bang for your marketing bucks — no matter the size of your budget

Credit unions are putting energy into social media to directly engage and converse with younger members.

Education / Finance /  • Jul 2014
The ABCs of dollars and cents
Teaching kids early the hard lessons about easy money

Ask children what they've been taught about how credit works or what compound interest is and you’re likely to draw a blank.

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