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Credit unions first in customer service

For the 10th year in a row, Canada’s credit unions have snagged the top spot in customer service excellence, besting all financial institutions, according to Ipsos Reid’s 2014 Best Banking Awards in Canada.

Credit unions achieved overall excellence among all financial institutions for Customer Service Excellence, Values My Business and Branch Service Excellence. They also shared awards with financial institutions in the categories Financial Planning & Advice, Online Banking Excellence and Live Agent Telephone Banking Excellence. ◊