Teaming up with athletic teams is becoming a bit of a credit union sport in Canada.
Both Alterna Bank, a subsidiary of Alterna Savings and Credit Union (140,000 members, $5.1 billion in assets) and Comtech Fire Credit Union (16,000 members, $600 million in assets) announced this past March partnerships with Canadian men’s sports clubs.
Alterna, headquartered in Ottawa, has entered into a multi-year partnership with the Vancouver Warriors, a National Lacrosse League team that is playing its inaugural home games this year at Vancouver’s Rogers Arena. Alterna is also the official sponsor of the Toronto Rock, another team in the league.
One of Alterna’s promotions will be the chance to compete for a branded Alterna Bank backpack and $100 by dancing on the Alterna Dance Cam.
Comtech Fire has embraced a partnership with the Toronto Wolfpack, a professional rugby team that competes in the Befred Championship league. The Wolfpack is the first North American team to play in the Rugby Football League system. Comtech Fire will not only partner with the Wolfpack on numerous initiatives but will be the official game sponsor on July 6 “Superheroes” day, honouring the courage of first responders.
Enterprise published a story earlier this year about Ontario’s Windsor Family Credit Union’s (41,000 members, $4.9 billion in assets) partnership with the National Football League’s Detroit Lions. ◊