The Voice of Canadian Credit Unions

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People profiles, HR, marketing, infographics — it's all here. Read our regular sections published in Enterprise magazine

Community Development / Finance /  • July 31, 2017
It’s Canada’s 150TH birthday!
The credit union system was an important part of Canada’s growth as a nation.

[caption id="attachment_4485" align="alignleft" width="300"] Click image to enlarge[/caption] On July 1, Canada celebrates 150 years of confederation. Our nation’s financial sector pre-dates the creation of Canada itself, starting in 1792, when ni...

Human Resources /  • July 26, 2017
Shaken, not stirred
The credit union workforce is increasingly becoming an eclectic blend of consultants, contractors and part- and full-time workers.

Currently, “blends” are having a moment. Take frosé, a blend of frozen rosé wine with lemon juice or coconut water, for example, or Unicorn Frappuccino Blended Crème, a garish pink blend of iced coffee and, presumably, regret. But blends aren...

Community Development / Leadership /  • July 11, 2017
The reluctant politician
Eddie Francis, former Windsor, Ont. mayor and newly anointed Windsor Family Credit Union CEO, is bringing some controversial new ideas to the table.

Eddie Francis, Windsor Ont.'s former mayor, has taken the helm of Windsor Family Credit Union.

Economics /  • June 23, 2017
Borrowing Spree
Canadian households carry the biggest debt-to-income load in the G7.

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Business / Health /  • June 6, 2017
The Name Game
Members perceive that a credit union values them more if staff are able to recall their names.

In the post-factual, fake news, digital age we live in, it seems there is no need to remember anything anymore. Names, however, are among the few things we leave up to memory on a daily basis. So then, why are many of us bad at remembering them? ...

Human Interest / Sustainability /  • May 17, 2017
Frog Power
East Coast Credit Union signs on with Bullfrog Power and uses it to bolster its environmental stewardship cred.

This past January, East Coast Credit Union (41,000 members, $677 million in assets) set the tone for 2017 and beyond by giving the green light to green power. In announcing a partnership with Bullfrog Power to buy green electricity for all of its 50 ...

Education / Finance /  • May 1, 2017
Get Your Freak On
PenFinancial Credit Union members Adam Vassallo and Vincent Atallah instruct students in Ontario about financial literacy in their Don't Freak Out! program.

At 20 years of age, Adam Vassallo and Vincent Atallah, members of Ontario’s PenFinancial Credit Union (21,000 members, $545 million in assets) are more money-savvy than most young adults. As the co-founders of Don’t Freak Out!, they are helping h...

Human Interest / Sustainability /  • April 20, 2017
Let the Solar Shine In
The spectre of climate change is spurring the credit union and cooperative system to take action.

Early this year, the National Aeronautics and Space Administration (NASA) released data indicating that 2016 was the warmest year recorded since record keeping began in 1880. The Earth is now one degree warmer than in pre-industrial times and edging ...

Human Resources / Leadership /  • April 6, 2017
Water Cooler Wars
What — if any — policies should credit unions have in place to temper debates among staff as the political landscape becomes increasingly polarized?

Many Canadians happily bid adieu to 2016, given the deaths, disasters and divisiveness that characterized so much of public discourse through the year. And while one can’t clearly predict what 2017 will bring, the fact that Canadians will...

Marketing / Technology /  • March 21, 2017
Digital Target
Community First Credit Union proves that successful marketing is about taking a targeted approach that launches off digital platforms.

Know your audience — it’s vital to the success of any business. Kirstin Dias, the marketing manager at Sault Ste. Marie, Ont.-based Community First Credit Union (14,000 members, $500 million in assets) has taken this adage one step further. Under...

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