The Voice of Canadian Credit Unions

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People profiles, HR, marketing, infographics — it's all here. Read our regular sections published in Enterprise magazine

Economics /  • June 23, 2017
Borrowing Spree
Canadian households carry the biggest debt-to-income load in the G7.

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Business / Health /  • June 6, 2017
The Name Game
Members perceive that a credit union values them more if staff are able to recall their names.

In the post-factual, fake news, digital age we live in, it seems there is no need to remember anything anymore. Names, however, are among the few things we leave up to memory on a daily basis. So then, why are many of us bad at remembering them? ...

Human Interest / Sustainability /  • May 17, 2017
Frog Power
East Coast Credit Union signs on with Bullfrog Power and uses it to bolster its environmental stewardship cred.

This past January, East Coast Credit Union (41,000 members, $677 million in assets) set the tone for 2017 and beyond by giving the green light to green power. In announcing a partnership with Bullfrog Power to buy green electricity for all of its 50 ...

Education / Finance /  • May 1, 2017
Get Your Freak On
PenFinancial Credit Union members Adam Vassallo and Vincent Atallah instruct students in Ontario about financial literacy in their Don't Freak Out! program.

At 20 years of age, Adam Vassallo and Vincent Atallah, members of Ontario’s PenFinancial Credit Union (21,000 members, $545 million in assets) are more money-savvy than most young adults. As the co-founders of Don’t Freak Out!, they are helping h...

Human Interest / Sustainability /  • April 20, 2017
Let the Solar Shine In
The spectre of climate change is spurring the credit union and cooperative system to take action.

Early this year, the National Aeronautics and Space Administration (NASA) released data indicating that 2016 was the warmest year recorded since record keeping began in 1880. The Earth is now one degree warmer than in pre-industrial times and edging ...

Human Resources / Leadership /  • April 6, 2017
Water Cooler Wars
What — if any — policies should credit unions have in place to temper debates among staff as the political landscape becomes increasingly polarized?

Many Canadians happily bid adieu to 2016, given the deaths, disasters and divisiveness that characterized so much of public discourse through the year. And while one can’t clearly predict what 2017 will bring, the fact that Canadians will...

Marketing / Technology /  • March 21, 2017
Digital Target
Community First Credit Union proves that successful marketing is about taking a targeted approach that launches off digital platforms.

Know your audience — it’s vital to the success of any business. Kirstin Dias, the marketing manager at Sault Ste. Marie, Ont.-based Community First Credit Union (14,000 members, $500 million in assets) has taken this adage one step further. Under...

Leadership /  • March 9, 2017
Eye of the storm
Kathy Bardswick, recently retired as CEO of The Co-operators Group, championed sustainability and an authentic cooperative spirit during her leadership tenure.

As a captain of corporate sustainability, Kathy Bardswick is a tenacious champion of ethical business practices and responsible decision-making. A moral steward, if you will. So, it is somewhat ironic that the former president and CEO of The Co-opera...

Community Development / Economics /  • February 21, 2017
Economic pillar
By investing profits back into communities, credit unions create twice as many jobs as Canada’s largest banks.

By investing profits back into communities, credit unions create twice as many jobs as Canada’s largest banks.

Finance / Governance /  • February 14, 2017
Knowledge is power
Hike the Hill connects credit union representatives with elected officials

Hike the Hill connects credit union representatives with elected officials

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