The Voice of Canadian Credit Unions

Departments

People profiles, HR, marketing, infographics — it's all here. Read our regular sections published in Enterprise magazine

Marketing /  • September 22, 2016
Best in show
International ad campaigns showcase the power of a good idea

The marketing campaign that goes viral is a thing of beauty. Sometimes it’s a big- budget extravaganza (think Budweiser at the Super Bowl), but more often than not the most successful campaigns grab the viewer’s attention purely because they’re...

Education / Finance /  • September 7, 2016
The mind field
An American think tank is revolutionizing the credit union industry

Think. Do. Change. The slogan for Madison, Wisconsin's Filene Research Institute is an appropriate one. A think tank and non-profit rolled into one, Filene's 28 employees, contractors, and interns have come together for one singular mission - to m...

Finance / Risk Management /  • August 29, 2016
Risky business
A deep dive on how CUs can manage risk when providing financial services to MSBs

  Click on image to zoom in...

Community Development / Marketing /  • August 9, 2016
Summertime connections
Mix work with play to make the most of an all-too-short season

Sweet, sweet summertime. Members are staying away from branches in droves, so how can a credit union engage its community when everyone just wants to grab a little family time? Meet members when they’re at play, mixing business with pleasure and bu...

Human Interest / Human Resources /  • July 19, 2016
Conscious coupling
What to do when Cupid’s arrow lands at work

When sparks fly at the office what is the company to do?

Business / Community Development /  • July 12, 2016
B Corps are better for business
OMISTA Credit Union is generating higher returns while creating more value for its members

OMISTA Credit Union’s AGM, simulcast in Fredericton and Moncton in New Brunswick this past April, presented far more than just the 2015 financial results. Community business leaders also gave presentations to members and staff, focusing on one part...

Marketing / Technology /  • June 15, 2016
Navigating the virtual world
Your audiences have gone digital, but where are they hanging out?

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Sustainability / Technology /  • May 24, 2016
Rolling out a revolution
The three-wheeled velomobile is forging a new path in vehicle-sharing

Like most of us, Kody Baker is, admittedly, a “fair-weather bicyclist.” It takes a determined person — one who can endure cold, slippery streets, vertiginous hills, damp clothes, bike thieves and helmet head — to cycle throughout Vancouver’...

Human Resources /  • May 17, 2016
Stay dates
Friendly meetings aren’t enough to create lasting work relationships

Instead of using exit interviews to uncover what might have gone wrong, roll back the clock and invite that same employee to share what is currently crazy-making in a “stay interview.” In her book Hello Stay Interviews, Goodbye Talent Loss, autho...

Business / Community Development /  • May 12, 2016
How to tell your CSR story
Smart strategies to emphasize authenticity over hype

Corporate social responsibility (CSR) has been called the ultimate marketing tool, a mega-trend, and a defining brand booster. After all, what’s not to love about responsible business practices? Though credit unions have long embraced social respon...

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