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Marketing /  • July 17, 2019
Moments in time
Marketing communications and planning are complex and nuanced. It’s knowing when and how to connect with members at just the right time that can make marketing sublime.

Marketing is highly complex and often subjective, involving such esoteric factors as genetics and behavioural economics.

Marketing /  • July 2, 2019
Kindness, Wine, Women and Wealth – A Winning Combo

LAKELAND CREDIT UNION In an age of economic uncertainty, a little kindness goes a long way. Last year, staff at Alberta’s Lakeland Credit Union (10,975 members, $608 million in assets) decided that International Credit Union Day,...

Marketing /  • July 2, 2019
Changing the Channel

SUNOVA CREDIT UNION What today, makes a great marketing campaign? For Manitoba’s Sunova Credit Union (47,000 members, $2 billion in assets), it’s something uncomplicated, something that embraces social media and something with a waggin...

Marketing /  • July 2, 2019
No more monsters under the bed

ALTERNA SAVINGS CREDIT UNION Early last year, would-be homeowners in Ontario were getting anxious, to put it mildly. Bank of Canada numbers showed that new borrowers were paying the highest mortgage rates in years, with fast...

Marketing /  • July 2, 2019
Rules of Engagement

VANCOUVER CITY SAVINGS CREDIT UNION Vancouver, an urban blend of glass skyscrapers, blue mountains, ocean, sandy beaches and close-knit communities, is known not only for its beauty but its socially progressive spirit. Greenpeace, the granddaddy of ...

Marketing /  • July 2, 2019
The Art of Marketing
Credit union marketing campaigns deliver the goods by thinking outside the box.

From fuzzy monsters to beguiling dogs, wine, women and wallets, credit unions showcase their marketing chops to Canadians.

Marketing /  • July 2, 2019
The “Losing” Proposition that became a Winner

ATLANTIC CENTRAL Amazon.com business magnate Jeff Bezos once said, “It’s not an experiment if you know it’s going to work.” In the case of Atlantic Central’s 2018 marketing campaign Lost Wallets, the concept was, indeed, ...

July 2, 2019
Rocking it Old School

CONEXUS CREDIT UNION Canada's sixth largest credit union is finding that, when it comes to making new friends and influencing people, nothing beats pounding the pavement. Several years ago, when Saskatchewan’s Conexus Credit Union ...

Marketing /  • July 2, 2019
How the Political and Social Influences Marketing

FIRSTONTARIO CREDIT UNION Sparked in part by the Great Recession of 2008, Occupy Wall Street, the protest against social and economic inequality and financial institutions’ inordinate influence on government, was a movement that spread around the ...

Business / Risk Management /  • June 19, 2019
The best laid plans
Security breaches, natural disasters, bad weather and a myriad other crises can threaten the ability of credit unions to do business. That's where business continuity plans come in.

Business continuity plans must be poised to tackle any number of formidable challenges, from natural disasters to security breaches.

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