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Marketing /  • July 2, 2019
No more monsters under the bed

ALTERNA SAVINGS CREDIT UNION Early last year, would-be homeowners in Ontario were getting anxious, to put it mildly. Bank of Canada numbers showed that new borrowers were paying the highest mortgage rates in years, with fast...
Marketing /  • July 2, 2019
Rules of Engagement

VANCOUVER CITY SAVINGS CREDIT UNION Vancouver, an urban blend of glass skyscrapers, blue mountains, ocean, sandy beaches and close-knit communities, is known not only for its beauty but its socially progressive spirit. Greenpeace, the granddaddy of ...
Marketing /  • July 2, 2019
The Art of Marketing
Credit union marketing campaigns deliver the goods by thinking outside the box.

From fuzzy monsters to beguiling dogs, wine, women and wallets, credit unions showcase their marketing chops to Canadians.
Marketing /  • July 2, 2019
The “Losing” Proposition that became a Winner

ATLANTIC CENTRAL Amazon.com business magnate Jeff Bezos once said, “It’s not an experiment if you know it’s going to work.” In the case of Atlantic Central’s 2018 marketing campaign Lost Wallets, the concept was, indeed, ...
July 2, 2019
Rocking it Old School

CONEXUS CREDIT UNION Canada's sixth largest credit union is finding that, when it comes to making new friends and influencing people, nothing beats pounding the pavement. Several years ago, when Saskatchewan’s Conexus Credit Union ...
Marketing /  • July 2, 2019
How the Political and Social Influences Marketing

FIRSTONTARIO CREDIT UNION Sparked in part by the Great Recession of 2008, Occupy Wall Street, the protest against social and economic inequality and financial institutions’ inordinate influence on government, was a movement that spread around the ...
Business / Risk Management /  • June 19, 2019
The best laid plans
Security breaches, natural disasters, bad weather and a myriad other crises can threaten the ability of credit unions to do business. That's where business continuity plans come in.

Business continuity plans must be poised to tackle any number of formidable challenges, from natural disasters to security breaches.
Banking / Risk Management /  • May 8, 2019
Criminal element
Digital misdeeds abound on the Internet, requiring a delicate balancing act for credit unions who have to thwart cybercrooks while protecting their members' privacy and ensuring they enjoy seamless transaction.

Keeping Internet crooks at bay is a huge challenge for financial institutions.
Banking / Technology /  • May 1, 2019
Forging ahead
The future — and present — of banking is digital, with credit unions proving they are competitive players in this ever-growing, crowded field.

Credit unions aren’t taking a back seat to anyone when it comes to innovation in the financial digital world.
Banking / Governance /  • March 30, 2019
Parliamentary pilgrimage
Last year's Hike the Hill, credit unions' annual visit to the nation's capital, held special importance, with delegates lobbying MPs to accept a proposed Market Conduct Code that would allow credit unions to self-regulate relations with members.

Delegates used the annual Hike the Hill in Ottawa to try to convince elected officials to accept a proposed Market Conduct Code of credit union self-regulation.
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