The Voice of Canadian Credit Unions

Features Categories: Marketing

Marketing /  • June 19, 2017
Brand Management
Centrals and credit unions are focusing on innovative social media and digital strategies to build their brand and attract new members.

Reaching out to members - new and old - can be as easy as posting to Facebook, Twitter, Instagram, or LinkedIn.

Business / Marketing /  • July 25, 2016
The M factor
Are credit unions able to attract millennials?

As credit unions aim to attract millennials, are they hitting the target or missing the mark altogether?

Business / Marketing /  • April 27, 2016
Social media playbook
Learn how to target your tweets, videos and posts

How credit unions can create purpose with social media

Economics / Marketing /  • September 1, 2015
Saving vs. misbehaving
Can a new field of economics prod people toward better money management?

Research explores the psychological, cognitive, and emotional factors affecting consumers’ economic decisions.

Marketing /  • Nov 2014
Notes from MACU
The Marketing Association for Credit Unions' annual conference bring fresh insights to the masses

Credit union marketing professionals know that a step back from the daily grind can provide a whole new perspective.

Marketing /  • Jul 2014
Loyalty in their wallets
Canadians love collecting rewards. Some innovative CUs are getting with the program

Which – if any – loyalty programs reflect the cooperative movement’s values?

Human Resources / Marketing /  • Jul 2014
The key to great creative
Get big bang for your marketing bucks — no matter the size of your budget

Credit unions are putting energy into social media to directly engage and converse with younger members.

Human Resources / Marketing /  • May 2014
Talking points
A rich culture of communication can help every credit union up its game

Running a credit union is serious business and internal communications can’t always be fun and games.

Community Development / Marketing /  • Mar 2014
United we help
Drop by drop, financial services co-ops are making their communities stronger and richer

Credit unions are particularly powerful in the area of community giving.