Due to a shifting media landscape, credit unions struggle to get their stories out to the public.
The Canadian Credit Union Association is looking at innovative and novel ways to attract new members into the system.
The OSFI declared the word "banking" anathema to credit union branding.
Reaching out to members - new and old - can be as easy as posting to Facebook, Twitter, Instagram, or LinkedIn.
As credit unions aim to attract millennials, are they hitting the target or missing the mark altogether?
How credit unions can create purpose with social media
Research explores the psychological, cognitive, and emotional factors affecting consumers’ economic decisions.
Credit union marketing professionals know that a step back from the daily grind can provide a whole new perspective.
Which – if any – loyalty programs reflect the cooperative movement’s values?
Credit unions are putting energy into social media to directly engage and converse with younger members.
Running a credit union is serious business and internal communications can’t always be fun and games.
Credit unions are particularly powerful in the area of community giving.