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Features Categories: Marketing

Marketing /  • November 1, 2018
The medium is not the message
Conventional media outlets have undergone a dramatic decline in staffing, with the result that news stories - including those about credit unions - aren't getting the coverage they deserve. Three communications experts opine on how credit unions can get their messaging out in an evolving and highly fragmented media landscape.

Due to a shifting media landscape, credit unions struggle to get their stories out to the public.

Marketing /  • December 6, 2017
Laws of Attraction
A major research initiative, spearheaded by the Canadian Credit Union Association, looked at ways to draw new members into the fold.

The Canadian Credit Union Association is looking at innovative and novel ways to attract new members into the system.

Banking / Marketing /  • September 28, 2017
Word Games
As the Office of the Superintendent of Financial Institutions put the kibosh on credit unions using the term "banking," throwing the system into an uproar, Martha Durdin, CEO of Canadian Credit Union Association, exercised diplomacy and the power of the people, compelling Ottawa to reconsider the edict.

The OSFI declared the word "banking" anathema to credit union branding.

Marketing /  • June 19, 2017
Brand Management
Centrals and credit unions are focusing on innovative social media and digital strategies to build their brand and attract new members.

Reaching out to members - new and old - can be as easy as posting to Facebook, Twitter, Instagram, or LinkedIn.

Business / Marketing /  • July 25, 2016
The M factor
Are credit unions able to attract millennials?

As credit unions aim to attract millennials, are they hitting the target or missing the mark altogether?

Business / Marketing /  • April 27, 2016
Social media playbook
Learn how to target your tweets, videos and posts

How credit unions can create purpose with social media

Economics / Marketing /  • September 1, 2015
Saving vs. misbehaving
Can a new field of economics prod people toward better money management?

Research explores the psychological, cognitive, and emotional factors affecting consumers’ economic decisions.

Marketing /  • Nov 2014
Notes from MACU
The Marketing Association for Credit Unions' annual conference bring fresh insights to the masses

Credit union marketing professionals know that a step back from the daily grind can provide a whole new perspective.

Marketing /  • Jul 2014
Loyalty in their wallets
Canadians love collecting rewards. Some innovative CUs are getting with the program

Which – if any – loyalty programs reflect the cooperative movement’s values?

Human Resources / Marketing /  • Jul 2014
The key to great creative
Get big bang for your marketing bucks — no matter the size of your budget

Credit unions are putting energy into social media to directly engage and converse with younger members.

Human Resources / Marketing /  • May 2014
Talking points
A rich culture of communication can help every credit union up its game

Running a credit union is serious business and internal communications can’t always be fun and games.

Community Development / Marketing /  • Mar 2014
United we help
Drop by drop, financial services co-ops are making their communities stronger and richer

Credit unions are particularly powerful in the area of community giving.