This past March, it was revealed that Cambridge Analytica, a political consulting firm that did digital work for Donald Trump’s 2016 presidential campaign, obtained private data on 50 million Facebook users that was used for behavioural analysis. The scandal, reports the Credit Union Times, highlights the need for individuals to be cautious in the extreme about sharing personal information on any social media platform. When such personal information is combined with data illicitly obtained through things like the 2017 Equifax breach, it is possible to build a “cradle-to-grave” personal history of a potential identity theft victim, the Times reported. Credit unions with Facebook pages should be especially vigilant about ensuring members don’t communicate personal details or preferences via comments and posts, the Times warned.
Techvibes reported in late March that the Angus Reid Institute found that three-quarters of Canadians will modify how they use Facebook following the revelation about Cambridge Analytica while one in 10 Canadians will completely stop using the social media platform. ◊