India’s largest private-sector bank is using the social media technology to enable its customers to transfer funds, view recent transactions and check their account balances.
They can even recharge their mobile phones using hashtags such as #pay and #itran.
Unlike many financial institutions who shy aware from using social media, ICICI has embraced the technology. It introduced banking on Facebook in 2013 and this latest uptake of social media embodies its philosophy of “khayaal aapka” – offering products and services that make banking easier and more convenient for its customers. ◊